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Tackling modern changes in global market research
Last week Reineke Reitsma, Research Director at Forrester Research, wrote a very insightful article about global More…
Text analytics and Market Research:
Text analytics has been around for a while now and its use in market research widely reported. More…
The Patient and Big Pharma
The patient is so important to the pharma industry and with all the developments in technology in recent years, More…
What kind of strategies can be implemented to improve the use of social media in business?
Ways in which social media can be successfully harnessed by business has been a hot topic for a while now. More…
Mobile Market Research
Mobile technology is a constant companion for many these days. More…
How are market researchers using social media?
I happened to pick up the January issue of Research magazine today and found myself immersed in an article which More…


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