Case Study Attraction Strategy

Attraction Strategy - Improving Candidate Attraction

Our client had been attempting to recruit for two sales positions over a 12-month period, but no suitable candidates were offered the positions during this time. 

The Brief

The Brief

We were engaged to conduct a review of their entire attraction & assessment phases, to understand where the issues were and to identify areas for improvement. 


Our Method

We conducted structured interviews with internal stakeholders and recent unsuccessful applicants. 

We reviewed materials used throughout the hiring process and we analysed numerical data on conversion rates at all stages.


The Outcome

Our insights and recommendations led to a streamlined recruitment process, with better candidate engagement, more suitable assessment methods and a faster turnaround.  

Within three months they had managed to successfully hire for both roles.