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Franchise Lead

£competitive | North West, Greater Manchester |  Marketing, Brand Lead | Marketing Manager |  Permanent  | Ref:887421

The Role

Franchise Lead | North West | Superb organisation | Great financial package


The Company

Our client is a large and very well established and fast growing pharma company with a wide range of products serving several therapy areas. They are currently seeking a Franchise Lead to join the marketing team to work on the Established Brands Portfolio that includes Market Leading products. Our client is offering clear development opportunities for a driven and motivated senior marketeer.


The Role

  • Establish UK Life Cycle Management (LCM) function for the Business Unit

  • Develop and implement LoE strategy for the relevant brands

  • Lead the UK Digital Marketing Strategy

  • Enhance the Patient Support strategy

  • Embed Marketing Excellence program across the UK

  • Coordinate new product and/or new market development projects

  • Effective line management and development of Digital Marketing and LCM function



  • The ability to lead people and projects, influence senior stakeholders and develop marketing excellence is critical.

  • Proven track record of managing complex cross functional projects, including planning, stakeholder engagement, budget management and implementation.

  • Professional marketing qualification - such as CIM

  • Experience of leading the brand planning process in a pharma marketing role (minimum 3 years)

  • Product life cycle management experience, specifically regarding patent expiry (LOE)


What should you do next?

This Franchise Lead role is a fantastic opportunity for a creative and career driven candidate with a financial package reflective of the high calibre of candidate sought. For further information on this role please give me a ring, otherwise just click apply, upload your CV and send.



Clare Davin

Which team and area do you work/specialise in?

Pharma and Consumer Marketing

What are some of the typical roles you cover?

I work across roles such as:

Brand Manager, Marketing Executive, Product Manager, Marketing Manager, Marketing Director, Training Manager, Senior Brand Manager, and Associate Brand Manager positions. 

What are the hot issues in your sector currently?

The impact social media is having on healthcare marketing is a hotly debated topic at the moment - I'm interested to see how it will evolve in the future! 

How would your friends describe you in three words?

Loyal, positive, driven

You’re stranded on a desert island – what one thing could you not live without?



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