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Lifecycle Marketing Manager

£Competitive | North West |  Snr Brand Manager |  Permanent  | Ref:888049



Emma Reynolds

Which team do you work in?

Sales and Marketing.

Which area do you specialise in?

I specialise in Marketing roles at all levels, such as Marketing Executives, Brand Leads, Brand Managers and Product Managers.

How do you keep up-to-date with the issues in your sector?

The main way in which I keep up-to-date with issues is through constantly speaking with my client and candidate network and through industry relevant news and articles. 

What's your favourite film and why?

I'm definitely much more of a boxset type of person. I have a very low attention span for films - I'm currently going through the Vikings series and I love it! 

If you could invent one thing what would it be?

A teleporting device where I could be in any country in the world within as short a time as possible. Love to travel but dislike the actual travelling element! 

What makes you #DistinctlyDifferent?

My focus on providing a straightforward and honest approach to recruiting



The Role

This exciting new opportunity will offer the ideal candidate the opportunity to work for a progressive pharma company in their North-West based UK head office. The role, as Lifecycle Marketing Manager will offer the right candidate the chance to utilise their leadership skills and marketing excellence, whilst being responsible for managing designated established brands.


The Company

Our client is a privately-owned pharmaceutical company, which is dedicated to the research, development and sales of innovative therapeutic prescription medicines.

  • Above average benefits package.

  • Embraces a shared set of company values, including reliability, transparency and individual accountability.

  • Strong portfolio of products, including market leading brands

  • Great progression opportunities

  • A global company, selling its products in more than 70 countries


The Role

The primary aim of this role is to ensure that the UK continues to maximise opportunities and optimise both profit and sales of these mature brands in face of loss of exclusivity and generic competitions. The role will involve the following key responsibilities:

  • Be instrumental in establishing the UK Life Cycle Management function for the Business Unit.

  • Develop LoE strategy for the relevant brands within the respiratory portfolio.

  • Build and implement operational plans that optimise the opportunities for the established brands.

  • Leadership and coordination of cross functional stakeholders via matrix management.

  • Budget responsibly.

  • Effective and timely communication to all stakeholders within UK and Corporate Marketing.



To apply for this role as a Lifecycle Marketing Manager, our client is hoping for a candidate with the following experience and qualifications.

  • Educated to degree level in business or marketing

  • Professional marketing qualification- such as CIM

  • Experience of working with a brand planning process in a pharma marketing role.

  • Experience of working as part of a cross functional team and proven track record of managing cross functional projects.

  • Knowledgeable on NHS structures and the current healthcare environment.

  • Zinc/ document experience review essential.

  • ABPI qualified


What should you do next?

This Lifecycle Marketing Manager role is one not to be missed; it encompasses the opportunity to lead projects, influence a range of stakeholders and demonstrate marketing excellence. To discuss further, please submit your current CV

Unless otherwise stated, if applying for a job within the European Union, you must ensure that you are already authorised to work there. Carrot Pharma Recruitment Ltd acts as an Employment Business and an Employment Agency on behalf of our client in recruitment for this role.

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