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Automation Marketing Specialist

£Excellent Base Salary, plus Bonus & Benefits | South East, Hampshire |  Brand Lead | Marketing Manager |  Permanent  | Ref:886448



Ben Chadwick

Which team do you work in? 

Sales & Marketing

Which area do you specialise in?

All field based sales roles, including field based Market Access, Training and Management positions, as well as Marketing roles. 

How do you keep up-to-date with the issues in your sector?

It is essential we keep up to date with industry news. Whether that relates to any big changes within the NHS that affects the Pharma industry, or what products are coming off patent / new product launches. This can be done by reading trade journals, attending exhibitions, but more often than not is done by speaking with candidates and clients on a regular basis.

What's your favourite film and why?
I can honestly say I don't remember the last time I watched a film through in its entirety.

If you could invent one thing what would it be?
The things I would love to invent is mobile phones that NEVER cut off/lose signal, regardless of location, going into a tunnel or some other completely random event. One of the most frustrating things when speaking to people is when the line just dies for no apparent reason (or they just got bored and hung up on me)!

What makes you #DistinctlyDifferent?
Last year I trained myself to be able to hold my breath for four minutes. 


The Role

Automation Marketing Specialist - Global leader in innovative healthcare - Basingstoke - Excellent Base Salary, plus Bonus & Benefits


The Company

We are recruiting for an Automation Marketing Specialist to join a company based in Basingstoke. As the world leader in serving science, our client empowers its people to advance innovative technologies, develop meaningful solutions, and build rewarding careers. With revenues of $18 billion and the largest investment in R&D in the industry, this superb client gives its employees the resources and opportunities to make significant contributions to the world.


The Role

Your key responsibilities will include, but are not limited to:

  • Work with marketing teams to create and execute marketing automation campaigns that support their marketing objectives.
  • Advise marketing campaign requestors of marketing automation best practices and projected results.
  • Build new and update existing marketing automation programs in Eloqua, including, but not limited to, program design, email creation, landing page creation, configuration, testing, deployment and analysis.
  • Ensure appropriate review and approval of Eloqua campaign assets prior to launch.
  • Maintain Eloqua campaign calendar.
  • Act as primary Eloqua administrator and maintain data quality in Eloqua database, and support alignment with CRM system.
  • Build and maintain HTML templates for emails, landing pages and forms.
  • Segment and leverage the marketing database for efficient and effective campaign targeting.
  • Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.
  • Generate reports in Eloqua, analyse eMarketing results and advise on how to improve future initiatives.
  • Understand and ensure global compliance and opt-in policies are adhered to throughout all eMarketing campaigns.
  • Understand and ensure Corporate brand and compliance standards are met.
  • Participate in Eloqua user forums, conferences and online communities to stay current on best practices and new product offerings.
  • Other digital marketing tasks as assigned.



This is a fantastic opportunity for someone who is keen to work with a leading organisation and play a vital role in its further development. To be successful you will ideally have:

  • Bachelor's degree in marketing, digital marketing or related discipline preferred
  • Experience of using Eloqua at a system administrator level including data management
  • Experience of developing automated campaigns and content to drive engagement
  • Working knowledge of HTML and CSS
  • Proficient knowledge of contemporary digital marketing best practices
  • High attention to detail, organization skills, and ability to multi-task to meet deadlines
  • Professional demeanour, strong communication skills, and ability to establish collaborative working relationships with remote internal customers and co-workers
  • Strong project management skills with ability to identify and resolve problems


What should you do next?

This Automation Marketing Specialist job is an amazing role and won't be around for long! So don't delay. If you are unsure and need some advice, give me a ring, otherwise just click apply, upload your CV and send, it's really that easy! Unless otherwise stated, if applying for a job within the European Union, you must ensure that you are already authorised to work there. Carrot Pharma Recruitment Ltd acts as an Employment Business and an Employment Agency on behalf of our client in recruitment for this role.

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