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What is Healthcare Advertising?

What is Healthcare Advertising?
Before you look for a Healthcare Advertising job you need to understand what it’s all about. An advertising agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

While most advertising agencies will work within any sector, for any client and in any medium, there are specialist agencies that will focus on a particular kind of advertising or sector. Specialisation occurs in such fields that require additional knowledge and expertise to communicate effectively with the designated recipients, such as in medical / healthcare advertising. The subject can be extremely technical or extremely sensitive and requires writers and artists who are fully trained in order to write meaningful advertising messages that are going to connect with the audience.

What does a career within Healthcare Advertising look like?

A career within Healthcare Advertising is fast-paced, creative and competitive and is therefore an attractive option for people who are creative thinkers, ambitious and strategically minded. If you’re looking for a job in Healthcare Advertising you’ll need to be strategic in your approach, proactive, professional, passionate and a strong team player.

You should be looking to work within a dynamic and creative environment. The majority of people who work within the Healthcare Advertising industry will be educated to a minimum degree level and may have some prior experience of working within the healthcare industry (although it’s not a definite requirement – this is dependent on the client).

Working for a Healthcare Advertising agency is similar to working for any other advertising agency, in that they provide services for the following, specialising within the healthcare and pharma industries:

·       Brand development

·       Strategic planning

·       Integrated campaigns

·       Direct marketing

·       Advertising (Press, TV, Radio)

·       Multimedia

·       Web media

·       Sales promotion

·       Education materials

·       Shows and exhibitions

·       Sales force support

·       Meetings and conferences

What are the typical roles within Healthcare Advertising?

Editorial:

Junior Copy Writer - £20k - £25k
Copy Writer - £25k - £35k
Senior Copy Writer / Head of Copy - £40k - £60k
Art Director - £30k - £45k
Senior Art Director / Head of Art - £55k+
Creative Director - £80k+

Commercial:

Account Executive - £25k - £30k
Account Manager - £30k - £40k
Account Director - £40k - £50k
Group / Senior Account Director - £50k+
Client Services Director - £60k+

How Carrot Recruitment can help you find your next job within the Advertising sector:

Our specialist recruitment consultant, Alice Smith, will be happy to help with all your Healthcare Advertising and PR needs. She can be contacted on:

+44 (0)1625 361 078 / [email protected]

You can also view all our live Advertising jobs here or take a look below.

Looking to progress your career within Healthcare Advertising but unsure what your next steps may look like? Check out our useful article on how to progress your career in a Healthcare Advertising agency here.