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What is Healthcare Advertising?

Healthcare Advertising Jobs - What's involved?

Before you look for healthcare advertising jobs you need to know what its all about. An advertising agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the clients products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

Whilst most advertising agencies will work within any sector, for any client and in any medium. There are specialist agencies that will focus on a particular kind of advertising or sector. Specialisation occurs in such fields that require additional knowledge and expertise to communicate effectively with the designated recipients, such as in medical / healthcare advertising.  The subject can be extremely technical or extremely sensitive and requires writers and artists who are fully trained in order to write meaningful advertising messages that are going to connect.

If you are looking for a job in healthcare advertising you will find that such specialist advertising agencies offer all the basic advertising agency services in their area of specialisation for example in healthcare advertising, which generally include the following job roles:

  • Brand Development
  • Strategic Planning
  • Integrated Campaigns
  • Direct Marketing
  • Advertising (Press, TV, Radio)
  • Multimedia
  • Web Media
  • Sales Promotion
  • Education Material
  • Shows and Exhibitions
  • Sales Force Support
  • Meetings

A Job within Healthcare Advertising.

A Healthcare Advertising Job is fast-paced, creative and competitive and therefore is usually an attractive option for people who are creative thinkers, ambitious and strategically minded. If you are looking for a job in Healthcare Advertising you need to be strategic in your approach, proactive, professional and a strong team player. You should be looking to work within a dynamic and creative environment. The majority of people who work within the healthcare advertising industry will be educated to a minimum of degree level and may have some prior experience of working within the healthcare industry (although its not a definite requirement - its client dependent).

Typical jobs within Healthcare Advertising.

Editorial:

Junior Copy Writer                              (£20k - £25k)
Copy Writer                                        (£25k - £35k)
Senior Copy Writer / Head of Copy       (£40k - £60k)
Art Director                                        (£30k - £45k)
Senior Art Director / Head of Art           (£55k+)
Creative Director                                 (£80k+)

Commercial:

Account Executive                             (£25k - £30k)
Account Manager                               (£30k - £40k)
Account Director                                (£40k - £50k)
Group / Senior Account Director          (£50k+)
Client Services Director                      (£60k+)