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What is Healthcare and Consumer Marketing?

What is Healthcare and Consumer Marketing?
The marketing industry encompasses many different and varied aspects - and is therefore quite difficult to define. states that marketing is "the action or business of promoting and selling products or services, including market research and advertising".

We work across two main areas of the marketing industry - Pharma/Healthcare Marketing and Consumer Healthcare Marketing. 

The role of a marketeer working within pharmaceuticals is to assist with disease prevention, health promotion and health protection via the communication of scientific information and marketing strategies. 

Consumer Marketing relates to the sale of goods to the public (as opposed to private businesses or the NHS). In terms of the healthcare and pharmaceutical industries, this can include anything from vitamins and shower gels to over-the-counter medicines. 

There is sometimes a cross-over between Healthcare and Consumer Marketing and Healthcare Advertising (you can find out more about a career within Healthcare Advertising here).


What does a career within Healthcare and Consumer Marketing look like?

As someone working within healthcare or consumer marketing, you’ll likely be based in the head office of a pharmaceutical or healthcare company, or work within an agency setting assisting a company with their marketing needs.

The span of the work healthcare marketeers are responsible for varies from role to role and company to company. You could be responsible for one specialist therapy area or the entire portfolio of products depending on the size and scale of the company. Other aspects of your work could involve creating the sales materials required by the sales team to promote products to healthcare professionals and patient groups – this could include items such as brochures, websites, exhibition collateral, digital collateral, Point of Sale materials.

You will be required to conduct trend, competitor and customer analysis, as well as critical analysis of activity effectiveness. You may also be responsible for report building or presenting to board directors depending on your position.

The marketing department usually liaises with external agencies on creative collateral, so you will need good communications skills as well as project management skills.


What are the typical roles within Healthcare and Consumer Marketing?

  • Marketing Assistant
  • Marketing Executive
  • Account Manager
  • Digital Marketing Lead / Manager
  • Commercial and Marketing Analyst
  • Marketing Lead
  • Associate Product Manager / Product Manager
  • Brand Manager / Senior Brand Manager
  • Marketing Campaign Manager
  • Group Brand Manager
  • Marketing Director


How Carrot Recruitment can help you find your next job within Healthcare or Consumer Marketing:

Our specialist recruitment consultant, Clare Davin, will be happy to help with all your Healthcare, Pharma or Consumer Marketing needs. She can be contacted on:

+44 (0)1625 541 041 / [email protected]

You can also view all our live Marketing jobs here or take a look below.

Looking to progress your career within Healthcare Marketing but unsure what your next steps may look like? Check out our useful article on how to progress your Healthcare Marketing career here.