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What is Medical Device Marketing?

What is Medical Device Marketing?

Roles within Medical Device Marketing include Associate Product Managers, Product Managers, Brand Managers, Marketing Manager, Marketing Directors, Digital Marketing Executives, Marketing Assistants and Graduate Marketing roles.

What is Medical Device Marketing?

One route into a Medical Device Marketing job is when you make the transition from Medical Device Sales. Medical sales representatives are usually out on the road selling directly to healthcare professionals. Medical Marketing jobs are usually based at head office and promote products to a wider audience.

You may be responsible for one specialist therapy area or the entire portfolio of products depending on the size and scale of the healthcare company. You will be involved in creating the sales materials required by the sales team to promote the products to healthcare professionals and patient groups. Items such as brochures, websites, exhibition collateral, digital collateral, Point of Sale materials.

You will be required to conduct trend, competitor and customer analysis, as well as critical analysis of activity effectiveness. You may be responsible for report building or presenting to board directors depending on your position.

The Marketing department usually liaises with external agencies on creative collateral, so you will need good communications skills as well as project management skills.

For more details or information give us a ring on 01625 541 030