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What is Public Relations?

What is Healthcare Public Relations?

People working within Healthcare Public Relations, specialise in the handling of internal and external communications for pharmaceutical companies. They interact with brand managers, product managers, marketing departments and specialist patient groups, and therefore require excellent communication skills. Some of their responsibilities include writing for internal publications, newsletters, handling calls from the media, as well as writing and creative various materials. The most important part of a Public Relations specialists role, is the handling of communications between the general public and the reputations of their clients.

A Career within Healthcare PR.

Working within Healthcare PR you need to be highly organised, and be prepared to deal with a variety of situations. A normal working week would be 40 hours per week, but this can vary due to deadlines or unforeseen crisis involving their clients. A career within Healthcare PR can be rewarding and the progression opportunities are endless, however you need to be able to cope with high levels of stress at times, and be able to work to a heavy workload.

Public Relations is a hugely creative, fast-paced industry. By its very nature, the healthcare PR industry is always in need of fresh ideas and talented individuals. There are a variety of roles available that require different skills and abilities.

Typical roles/jobs within Healthcare Public Relations

Account Executive

Account Manager

Account Director

Associate Account Director

Client Services Director

Director